GAUI was officially founded in 2026, but our journey began much earlier — in 2018, when we were known as MY OUTFIT ONLINE. Over time, we realized that the name and concept we started with no longer fully reflected who we had become or the values we now stand for as a brand.

That’s where GAUI was born. So what is changing? Our name and our future direction. We’re introducing a new line of activewear and refocusing on what we’ve always done best: everyday wear. This next chapter also includes in-person events, initiatives to give back to causes we believe in, and spaces where we can connect through wellness. What isn’t changing is our commitment to quality. The best of MY OUTFIT ONLINE will remain, while a new vision replaces what no longer aligned.

Learn more about the transition in our Q&A.

Our team hasn’t changed. The Gaui team is made up of people who genuinely love what they do. We’re creatives, but more than that, we’re people — each with our own way of seeing life. We care deeply about how we treat ourselves, how we treat one another, and how we share our values with the world. With kindness. Always.

We aim for excellence and make room for joy, because enjoying the process is part of doing great work. That balance is what keeps us creating together.

GAUIGIVES reflects our long-term commitment to positive impact.

Throughout the year, we’ll support local communities, charitable organizations, and causes aligned with our values.

We’re proud to share this journey and we welcome our community’s recommendations to spotlight initiatives and organizations that make a real change.

Our first GAUIGIVES initiative launches soon.

Subscribe to our newsletter to follow the impact and future initiatives.