Gaui is a term that defines balance as a way of being. Everyday well-being without the pressure of perfection.
Enjoying small daily routines.
Showing up for yourself.
Living well and fully.
our journey began three years ago
The intention was to create a word that meant nothing so we could give it meaning for you.
Alongside our internal team, we collaborated with creatives we admire — shaping everything together, from the very beginning.
Creative Innovation
Fabrics
Community
Creative Innovation
From social campaigns to product, packaging, to the way we communicate, we move beyond the norm.
Our creative choices are thoughtful by design, made to simplify your experience and inspire confidence.
FABRICS
Our product team is committed to sourcing exceptional fabrics designed to support your everyday life. Organic, made-to-last, and comfortable—each equally essential.
Every fabric is a custom blend, created in collaboration with expert fabric makers and crafted exclusively for our catalog.
Community
We care about creating spaces where people can connect—with us and with each other—in ways that are meaningful and uplifting. Gaui IRL is one way we do this: monthly events that focus on balance and wellness. From painting classes to Pilates sessions, these gatherings are meant to spark connection and self-care.
That’s just one way we bring our community together. Learn more about GauiGives and Gaui16 in Our Story page.
