BFCM '26 FAQ

Our Black Friday event begins Thursday, November 26 at 6PM EST and will run for 24 hours only. Cyber Monday begins Monday, November 30 at 12PM EST and will also run for 24 hours only. Two different events. Two different opportunities. You’re not going to want to miss either. Join the waitlist for all updates.

Yes. All Gaui App users will have 1-hour early access to BOTH events. If you haven't downloaded the GAUI app yet, now is the time.

BLACK FRIDAY will be a site-wide tiered sale. In simple words, the more you buy, the more you save. We'll be revealing the exact discount tiers soon (join the waitlist to be notified first). CYBER MONDAY will be a flat, site-wide percentage discount.

Both, and for two very important reasons. First, we expect many of our bestsellers to sell out during Black Friday.This is an opportunity for you to stock up on your true essentials; waiting until Cyber Monday could mean you’ll likely miss out on favorites. Second, Black Friday and Cyber Monday each have their own special "happenings" that we're not ready to reveal just yet. Plan accordingly; you'll want to be there for both.

Absolutely. For those who are new here, GAUI was formerly known as MYOUTFITONLINE before we rebranded earlier this year. This BFCM, we're reopening the MYOUTFITONLINE archive, bringing back some iconic gems we’ve been keeping close at extra-special sale prices.

And for those who remember, the iconic Mystery Box is coming back, with pieces from the archive, for those who love a surprise or simply can't choose. A little nostalgia, a few hidden gems, and one last chance to get your hands on some MYOUTFITONLINE favorites.

• All items sold during BFCM will be final sale. As a brand that produces intentionally and in limited quantities, these special events allow us to offer exceptional pricing on pieces we rarely discount to make room for what's next.

• Exchanges (if available), and our exchange window will be extended during the holiday season due to volume.
• And lastly, expect an extra 3–5 business days for your order to be processed once BFCM season begins.

No worries, we will do our best to overdeliver. We kindly ask for patience.

Download the app. Trust us, just do it. Read this twice.